NRF: 203 million shoppers over Thanksgiving weekend
With the 2025 holiday shopping season at the mid-point, total sales are on track to top $1 trillion.
Holiday Sales
Walmart transforms holiday shopping with historic Black Friday and Cyber Monday savings
Shoppers nationwide turned to the retailer for unbeatable deals on electronics to fashion and lightning-fast delivery in as soon as 10 minutes.
Dollar General rolls out Jolly Good Deals for Black Friday and Cyber Monday
“At Dollar General, we understand the importance of being here for what matters to millions of customers—especially during the holidays,” said Emily Taylor, chief operating officer.
NMI: Millennial parents navigating a retail ‘Holidaze’
NMI’s study finds that Millennial parents are pressed for both time and money in 2025.
NRF: Holiday sales to top $1 trillion for the first time
“American consumers may be cautious in sentiment, yet remain fundamentally strong and continue to drive U.S. economic activity.”
Holiday season 2025 signals a new retail reality
‘Tis the season for smarter spending and renewed confidence.
Holiday spending near record high, NRF reports
Despite economic uncertainty, most shoppers say they’ll celebrate and spend, with many starting early to stretch budgets and find deals.
Meijer keeping prices low on hundreds of holiday toys
Midwest retailer's annual gift guide highlights ideas costing less than $10, $20 and $30.
Amazon adding 250,000 seasonal workers
E-commerce giant's holiday hiring in line with last year's.
Holiday shoppers split on spending as retailers boost incentives
Rakuten/Harris Poll finds 28% plan to spend less while 26% plan to spend more this holiday season, with families feeling the most pressure.
Amazon to kick off holiday shopping with Prime Big Deal Days
Millions of deals and exclusive holiday savings for Prime members.
Seasonal retail hiring at its lowest since 2009
Unlike last year’s early announcements, big retailers are staying quiet on seasonal hiring, fueling uncertainty about staffing levels ahead of the holidays.
PwC Holiday Outlook 2025: Shoppers cut back
Holiday spending is expected to decline by 5%, with Gen Z leading the cutbacks. Traditions endure, while value, food, and gift cards define the season.
Deloitte: Holiday retail sales expected to rise 2.3% to 3.3%
E-commerce holiday sales projected to grow between 7% and 9%, compared to 2023 season.