Holiday shoppers split on spending as retailers boost incentives
Rakuten/Harris Poll finds 28% plan to spend less while 26% plan to spend more this holiday season, with families feeling the most pressure.
Rakuten/Harris Poll finds 28% plan to spend less while 26% plan to spend more this holiday season, with families feeling the most pressure.
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Unlike last year’s early announcements, big retailers are staying quiet on seasonal hiring, fueling uncertainty about staffing levels ahead of the holidays.
Holiday spending is expected to decline by 5%, with Gen Z leading the cutbacks. Traditions endure, while value, food, and gift cards define the season.
E-commerce holiday sales projected to grow between 7% and 9%, compared to 2023 season.