Inflation fuels surge in coupon use, reshaping shopper priorities
“Consumers are protecting their budgets the same way they would safeguard any other asset under pressure,” said Pia Ostos, EVP and president of Martech at Inmar Intelligence.
“Consumers are protecting their budgets the same way they would safeguard any other asset under pressure,” said Pia Ostos, EVP and president of Martech at Inmar Intelligence.
Senior Vice President, Health Care Industry Affairs and Strategic Partnerships, Inmar Intelligence.
As a Channel Partner, Inmar can now offer direct access to GS1 product identifiers used to create UPC barcodes and coupons.
The initiative introduces digital coupons to retail segments lacking them, helping convenience stores boost loyalty, increase basket size, and offer extra value to shoppers.
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Upshop and Inmar Intelligence partner to power smarter, faster retail execution through unified marketing and e-commerce fulfillment capabilities.