Uber Advertising partners with Instacart Carrot Ads to expand U.S. CPG reach
The partnership allows CPG advertisers of all sizes to run Sponsored Items campaigns across Uber Eats' grocery and retail marketplace via Carrot Ads.
Instacart
Instacart launches Will Call Delivery
The tool is specifically designed as a white-label application for distributors, allowing sales reps to place delivery requests on behalf of customers through a familiar, simplified process.
Hy-Vee RedMedia expands its reach by integrating with Instacart Carrot Ads
“Retail media is a critical driver of the grocery ecosystem, and since launching Hy-Vee RedMedia, we've been committed to strengthening our capabilities in this area” — Kathryn Mazza, Hy-Vee
Instacart unveils AI automation tools to optimize retail media ads
The Universal Campaigns feature leverages machine learning algorithms to analyze performance data and automatically adjust the mix of ad formats, including sponsored product and shoppable display ads.
Instacart has introduced Smart Shop
Smart Shop uses generative AI and machine learning to analyze consumer habits and preferences.
