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Issue 03-25-2024

Influential Women: Lael Wilder, H-E-B

H-E-B strives to live up to its Here Everything’s Better motto through initiatives aimed at making life better for residents of the Lone Star State, where most stores are located. Empowering H-E-B’s customers to be proactive about their health and wellness is one such initiative.

Influential Women: Amy Wittry, Hy-Vee

As senior vice president of marketing for Hy-Vee, Amy Wittry is focused on increasing brand loyalty for the $13 billion grocery retailer. “My role is to be the voice of the customer — understanding them and how they engage with our brand — and creating greater customer loyalty and trust