L’Oréal to buy Kering’s beauty division in $4.6 billion deal
The French beauty giant will acquire Kering’s House of Creed and secure licenses for Gucci, Bottega Veneta, and Balenciaga fragrances, marking a major luxury beauty alliance.
L'Oreal
L’Oréal Paris Elvive taps glycolic acid trend with exclusive Walmart launch of Glycolic + Gloss haircare collection
“We are thrilled to bring this globally buzzed-about franchise to the U.S. and provide consumers with a new collection that gives them the shiny hair they crave.”
L’Oréal Paris launches AI beauty assistant, Beauty Genius
The new tool leverages advanced generative AI and augmented reality to provide personalized diagnostics, education, and product recommendations.
