Love’s Travel Stops upgrades loyalty program
“Love’s Rewards is a reimagining of how loyalty is rewarded on the road,” said Patrick McLean, chief marketing officer at Love’s.
“Love’s Rewards is a reimagining of how loyalty is rewarded on the road,” said Patrick McLean, chief marketing officer at Love’s.
The offering unifies Love’s physical and digital touchpoints, like fuel pump screens and in-store signage.