Maverik taps NIQ for customer insights and analytics
Maverik will use NIQ Activate to share point-of-sale and loyalty insights with suppliers for category growth.
Maverik will use NIQ Activate to share point-of-sale and loyalty insights with suppliers for category growth.
The acquisition marks another step in Casey’s steady expansion across the Midwest.
With Piston, drivers initiate transactions via secure QR or authorization codes, eliminating physical card workflows.
From layoffs in Des Moines to Mega Saver’s quiet debut in Okoboji, the Maverik–Kum & Go transition is reshaping the Iowa convenience store landscape.