Nestlé, NBA enter multi-year marketing partnership
Spanning markets across four continents, the agreement aims to engage fans and promote youth basketball.
Spanning markets across four continents, the agreement aims to engage fans and promote youth basketball.
"Holistic Health is an excellent platform of trusted brands with deep retailer relationships providing significant opportunities for continued growth," said Dana Schmaltz, Partner at Yellow Wood.
The Peranel joint venture will include Perrier and S. Pellegrino and is valued at approximately $5.6 billion.
Peranel will be led by an experienced management team under Muriel Lienau, the current CEO of the business