Maverik taps NIQ for customer insights and analytics
Maverik will use NIQ Activate to share point-of-sale and loyalty insights with suppliers for category growth.
NIQ
NIQ expands view of Amazon health and beauty sales
The new measurement integrates Amazon third-party, or 3P, marketplace data with NIQ’s existing retail measurement, including Amazon first-party data.
NIQ: Consumer spending splits between premium and value
Shoppers are increasingly trading up and down within the same basket, putting pressure on mid-priced products.
NIQ sees new divide in consumer spending
Consumers across generations are increasingly blending premium and value purchases as middle-market brands face mounting pressure.
FMI and NIQ to discuss K-shaped economy and the food industry on upcoming webinar
FMI and NIQ will shed light on the K-shaped economic recovery, a phenomenon in which different segments of the economy recover at uneven rates following a downturn.