Mother’s Day spending expected to hit record $38B
The amount surpasses last year’s total spending.
The amount surpasses last year’s total spending.
“Retail sales grew for a sixth consecutive month in March as the first wave of tax refunds offset higher gas prices,” NRF President and CEO Matthew Shay said.
“The retail industry continues to show its strength, delivering a solid year despite a range of ongoing challenges,” NRF Chief Economist and Executive Director of Research Mark Mathews said.
“Just because retailers don’t import a lot of merchandise from the Middle East doesn’t mean the U.S. supply chain isn’t affected by the turmoil there,” says NRF’s Jonathan Gold.
“We expect that consumer resilience to continue into 2026, with household spending once again serving as a pillar of economic support,” NRF President and CEO Matthew Shay said.
“In addition to tariffs, we are closely watching the situation in Iran and the potential impact it will have on retail supply chains.”
Participants will receive training in employability skills such as customer service, technical abilities, industry knowledge, and professional development, earning industry-recognized credentials.
“The Supreme Court’s announcement today regarding tariffs provides much-needed certainty for U.S. businesses and manufacturers.”
“Small businesses are at the heart of every Main Street across the United States and are the ultimate embodiment of the American dream,” said NRF Executive Vice President of Government Relations David French.
“Consumers demonstrated continued resilience in January” said NRF President and CEO Matthew Shay.
Ben Hackett, founder of Hackett Associates, said tariffs have brought “a global change in trade relations” that is weighing on import volumes.
55% of consumers plan to celebrate Valentine’s Day, with 83% of those buying a gift for a significant other.
NRF stated that the legislation would level the playing field for millions of U.S. businesses.
“The NRF Foundation Honors is more than a celebration; it’s a catalyst for the work we do year-round,“ NRF Foundation Executive Director Adam Lukoskie.
NRF President and CEO Matthew Shay said consumers continued to prioritize holiday spending despite ongoing cost pressures.
At NRF 2026, Zebra will demonstrate how it is empowering retailers with new solutions that incorporate AI, automation, and real-time data capture.