Numerator: Gen Alpha’s purchasing power at $28 billion
What the first cohort born entirely in the 21st century is buying, and why.
Numerator
Cocoa shortage pushes shoppers to trade down
Survey: Price sensitivity and substitutions reshape the chocolate aisle as awareness grows.
Protein trend reshapes grocery aisles
Retailers can leverage the protein trend to boost sales and improve their position among health-conscious consumers.
Families hunt for deals as back-to-school spending rises
Shoppers are more cost-conscious than ever, with 57% citing price as their top priority when buying back-to-school items, up from 52% last year.
Hispanic consumer spending slows as economic pressures shift priorities
Hispanic consumers are shifting away from mass retailers and department stores toward club and grocery formats such as Costco, Sam’s Club, Wakefern, and Publix.
Beverage trends 2025: Wellness and Gen Z influence, reshape the market
Consumers are embracing functional, premium products, such as probiotic sodas and flavored drink powders, that fit seamlessly into their daily routines.
Gen Z drives private label surge: Numerator data signals retail shift
Younger consumers redefine value, quality, and identity in store brand landscape.