
PepsiCo to rebrand Lay’s, Tostitos
The move comes as Health Secretary RFK Jr. and the Make America Healthy Again (MAHA) movement are pressuring food manufacturers to eliminate synthetic additives and promote “whole food” diets.
The move comes as Health Secretary RFK Jr. and the Make America Healthy Again (MAHA) movement are pressuring food manufacturers to eliminate synthetic additives and promote “whole food” diets.
Pepsi Prebiotic Cola marks the first significant innovation in the traditional cola category in 20 years.
With new protein-packed snacks and cleaner labels on the way, PepsiCo is banking on innovation to lift lagging North American sales.
The transaction is subject to customary closing conditions, including regulatory approval. Additional terms of the acquisition were not disclosed.
The competition has united retailers and suppliers in nine years to raise millions for food safety and nutrition education.