Dietary supplements growth creates new opportunities for mass and drug retailers
For retailers, this expansion signals a broader shift from traditional multivitamins to condition-specific products.
For retailers, this expansion signals a broader shift from traditional multivitamins to condition-specific products.
Retailers focusing on wellness, functional formats, and health solutions will continue capturing growth in dietary supplements.
NIQ and Kearney analysis finds challenger brands gaining share as AI reshapes innovation and product discovery
"Consumer-led innovation and agentic discoverability now matter more than historical scale.”
Much of that momentum is being shaped by U.S. consumer demand, AI-enabled personalization and accelerating premium skincare adoption across mass retail channels.
“The data show a clear generational divide in produce discovery,” said Steve Markenson, vice president of research and insights at FMI.
NRF projects continued growth in experience-led, health-forward formats, with digitally influenced grocery trips still rising.
Label reading rises as 58% of shoppers check ingredients before buying, with 87% of health-focused consumers doing so
The 2026 Power of Frozen in Retail report shows more consumers are adding frozen foods to meals, valuing their nutrition and waste reduction.
Datassential's new research shows 53% of Gen Alpha visit quick-service restaurants weekly, with children influencing family dining choices and showing strong brand preferences.
A NielsenIQ (NIQ) report shows declining cigarette and alcohol use, with rising price sensitivity, forcing convenience retailers to rethink a model based on impulse and vices.
Learn more about the RangeMe Top 50 Health & Beauty brands and more at RangeMe.com.
"U.S. households are realigning where they shop based on affordability.”
47% of consumers hesitate to buy without free returns, reducing repeat purchases and loyalty.
45% of consumers intend to follow both events, underscoring the significant attention on one weekend.
Brands have a significant chance in Q1 to enhance loyalty and retention as AI transforms the buyer journey, according to new Attentive surveys.