Retail faces pressure as female consumers reduce spending
Circana says women are changing how they shop in 2025, and the trend could reshape retail.
Circana says women are changing how they shop in 2025, and the trend could reshape retail.
“As consumers continue to prioritize health and nutrition, fresh foods remain essential to delivering the quality, convenience, and experience shoppers expect.”
Holiday spending is also set to soften: 38% more consumers are opting out of gift buying compared to two years ago, and 25% plan to shop only during major sales events.
“These findings are a wake-up call for marketers,” said Pini Yakuel, CEO of Optimove. “Now more than ever, consumers feel economic pressures. Marketers need agility and empathy to respond in real time. Brands must acknowledge financial anxiety through supportive, empathetic messaging.”
The trend reflects a growing focus on high-value promotions that appeal to cost-conscious shoppers.
Hispanic consumers are shifting away from mass retailers and department stores toward club and grocery formats such as Costco, Sam’s Club, Wakefern, and Publix.
North America benefits from a mature e-commerce infrastructure, early adoption by retail leaders, and a large base of digitally engaged shoppers.
“This shopper study underscores the impact of distorted inventory – disappointed consumers, lost sales, lower margins.”
The pilot will assess program feasibility, patient nutrition security, clinical outcomes like A1c and blood pressure, and sustainability with health plan partners.
Consumers are embracing functional, premium products, such as probiotic sodas and flavored drink powders, that fit seamlessly into their daily routines.
Industries such as video games, beauty, and toys experienced a noticeable surge, thanks to what Circana calls “passion purchases.”
Consumers have altered their spending behavior in response to these pressures, signaling a widespread realignment in how and where they shop.
Intouch Insight’s 2025 Convenience Store Trends Report highlights rising demand for fresh meals, digital engagement, and personalized value.
Consumers cited ingredients as a leading factor in first-time food and beverage purchases.
The rising costs tied to GLP-1 drugs are emerging as a strategic workforce issue.
Tariffs on agriculture could lead to higher grocery store prices.