The CPG Guys: Sam’s Club’s Harvey Ma
Harvey Ma is the VP/GM of Sam’s Club MAP, the retail media division for the club format.
Sam's Club, Member Access Platform (MAP)
Sam’s Club MAP races ahead with immersive retail media activation
By converting fair ticket giveaways into new Plus memberships, Sam’s Club showed how retail experiences can directly drive business impact.
Sam’s Club MAP launches Omni‑Impact to redefine retail media measurement
Omni‑Impact is designed to identify incremental sales and quantify the effectiveness of every touchpoint
Sam’s Club unveils first Retail Experience Network
The Retail Experience Network integrates tools like Scan & Go Display Ads, onsite promotions, offsite campaigns, and in-club activations to deliver targeted, frictionless messaging.
Sam’s Club boosts pay for 100,000 frontline workers in major compensation overhaul
“To be truly customer-centric, companies must first be frontline-focused.”
