
Sam’s Club MAP launches Omni‑Impact to redefine retail media measurement
Omni‑Impact is designed to identify incremental sales and quantify the effectiveness of every touchpoint
Omni‑Impact is designed to identify incremental sales and quantify the effectiveness of every touchpoint
The Retail Experience Network integrates tools like Scan & Go Display Ads, onsite promotions, offsite campaigns, and in-club activations to deliver targeted, frictionless messaging.
“To be truly customer-centric, companies must first be frontline-focused.”