U.S. protein powders go beyond the gym
In the U.S., acceptance of protein supplements is increasing beyond traditional bodybuilding.
Supplements
Kroger sells Vitacost as portfolio review continues
Kroger stated that the divestiture is part of a broader review of non-core assets
CRN applauds federal recognition of dietary supplements in guidelines
The trade group welcomed dietary supplements' inclusion in the 2025–2030 Dietary Guidelines for Americans, highlighting their role in addressing nutrient gaps.
CRN finalizes 2026 board as industry preps for regulatory scrutiny
The Council for Responsible Nutrition announced new and returning Board members to address ongoing pressures.
Plant ingredients gain traction in U.S. retail as market grows
Growing demand for plant-based wellness products in the U.S. drives strong global plant extracts market growth.
The CPG Guys: Supergut’s Tracey Halama
Supergut produces clinically validated solutions that transform your life through your gut microbiome.
People Who Made a Difference: Daniel Wallace, Co-founder and CEO, Force Factor
‘The goal is to make performance nutrition more approachable.’
Healthspan over lifespan is reshaping natural CPG
Consumers shift from living longer to living better, driving demand for functional ingredients across snacks, supplements, and beverages.
Plant-based proteins power growth in functional nutrition
Health-focused consumers and major CPG investments are propelling steady growth in protein-enriched foods, beverages, and wellness products across the United States.
Vitamin gummies lead rapid growth in U.S. supplement market
U.S. consumers prefer gummy supplements over pills due to their taste, portability, and ease of use.