CRN opens call for proposals for 2026 ‘Innovation Exchange’
Innovation showcase follows ‘SciComms Connect’ at CRN’s top dietary supplement and functional food events.
Supplements
Dietary supplements growth creates new opportunities for mass and drug retailers
For retailers, this expansion signals a broader shift from traditional multivitamins to condition-specific products.
Retail channels remain key as U.S. supplements market grows
Retailers focusing on wellness, functional formats, and health solutions will continue capturing growth in dietary supplements.
CRN opposes California protein powder bill
According to CRN, SB 1033 adopts misguided policies that impose burdens beyond federal rules and send alarmist messages about nonexistent harms.
CRN responds to NYT article “Do You Need These Popular Supplements?”
CRN emphasizes that supplements are not intended to replace a healthy diet but to help fill ongoing nutrient gaps identified in federal nutrition data and the Dietary Guidelines for Americans.
Lemme expands women’s wellness footprint at Target
Lemme Multi Gummies marks the brand’s entry into the women’s multivitamin market.
Vital Proteins puts backstage talent first during Fashion Week with “Vital Diner”
A collagen-infused pop-up celebrating the people who power Fashion Week, with a “major” collaboration from Patrick Ta.
The Vitamin Shoppe debuts AI-powered innovation store in NYC
This location is the first to introduce Shoppe Advisor, The Vitamin Shoppe's AI-powered, interactive discovery tool designed to enhance in-store education, engagement, and personalization.
Rainbow Light® Women’s One™ and Men’s One™ are the #1 multivitamin caplets on TikTok
This milestone underscores Rainbow Light’s continued relevance in today’s wellness landscape.
U.S. protein powders go beyond the gym
In the U.S., acceptance of protein supplements is increasing beyond traditional bodybuilding.
Kroger sells Vitacost as portfolio review continues
Kroger stated that the divestiture is part of a broader review of non-core assets
CRN applauds federal recognition of dietary supplements in guidelines
The trade group welcomed dietary supplements' inclusion in the 2025–2030 Dietary Guidelines for Americans, highlighting their role in addressing nutrient gaps.
CRN finalizes 2026 board as industry preps for regulatory scrutiny
The Council for Responsible Nutrition announced new and returning Board members to address ongoing pressures.
Plant ingredients gain traction in U.S. retail as market grows
Growing demand for plant-based wellness products in the U.S. drives strong global plant extracts market growth.
The CPG Guys: Supergut’s Tracey Halama
Supergut produces clinically validated solutions that transform your life through your gut microbiome.