People Who Made a Difference: Daniel Wallace, Co-founder and CEO, Force Factor
‘The goal is to make performance nutrition more approachable.’
Supplements
Healthspan over lifespan is reshaping natural CPG
Consumers shift from living longer to living better, driving demand for functional ingredients across snacks, supplements, and beverages.
Plant-based proteins power growth in functional nutrition
Health-focused consumers and major CPG investments are propelling steady growth in protein-enriched foods, beverages, and wellness products across the United States.
Vitamin gummies lead rapid growth in U.S. supplement market
U.S. consumers prefer gummy supplements over pills due to their taste, portability, and ease of use.