göt2b announces SherriAnn Cole as curled brand ambassador
A highly respected name in the hair industry, SherriAnn Cole is known for her expertise in multiethnic hair care and her ability to work across different curl types and textures.
Supplier News
Sign Before You Snack: SKITTLES debuts wildest marketing move yet
The campaign directs fans to SKITTLES’ official website, where they can sign a legitimate legal document before trying the new SKITTLES POP’D.
Walmart stores to carry new HEAR Hush Hoops nationwide
The HEAR Hush Hoops earplugs, which look like wireless earbuds, feature a flexible fit for better comfort.
Haleon names Nathalie Gerschtein as president, North America
She succeeds Lisa Paley, effective May 1.
Walmart expands premium beauty options for spring
The chain is increasing its beauty assortment and introducing new beauty brands, including a host of premium beauty products. Four brands will participate in its third beauty accelerator program, Walmart Start.
iRomaScents Brings Fragrance Shopping into the 21st Century
“We are going to change the way people shop for fragrances.”
Amazon’s Big Spring Sale offers major discounts from March 25-31
The sale features deals across more than 35 categories, allowing customers to save up to 40% on select items in apparel, beauty, home essentials, and outdoor gear.
Social media sensation Dubai Chocolate Bars now at select Hy-Vee stores
The Dubai Chocolate Bar trend went viral a few months ago, after several food influencers raved about the new confection on social media platforms.
Kroger highlights fresh, seasonal produce for National Nutrition Month 2025
Kroger highlights the benefits of seasonal eating by encouraging customers to enjoy produce at its peak of freshness.
Millie Bobby Brown’s coffee brand expands with ice lattes at Walmart
"My schedule is always on the go but I cannot go without my iced latte, so I wanted to create something that is the perfect creamy, delicious, and naturally sweetened pick-me-up for any time of day," said Millie Bobby Brown.
Quest Products acquires Beyond Health, owner of Doctor Butler’s
Beyond Health, P.A. specializes in over-the-counter solutions for hemorrhoid care, pregnancy and baby health, and healing and cleansing.
Dollar General reveals spring Dolly Parton line
The collection includes a variety of home décor, drinkware, at-home coffee bar supplies, and table linens.
Bodily expands into mass retail with Target launch of Organic Lactation Latte
Now Certified Organic and newly reformulated, the Spiced Vanilla Lactation Latte is designed to nourish and support lactation.
Waterboy makes waves at Natural Products Expo West
Waterboy, a hangover hydration solution, is a hit at the Natural Products Expo West in Anaheim.
Force Factor recognized on Bain & Company's 2025 Insurgent Brands list
"This recognition is a testament to the hard work of our team, strong partnerships with our suppliers, and the trust our consumers and retail partners place in us," says Force Factor CEO.
NIQ Brandbank and RangeMe collaborate to improve product discovery for wellness categories
Through this collaboration, NIQ Brandbank’s verified product data will integrate seamlessly with RangeMe’s platform.