Wooden Spoon Herbs launches nationwide at Sprouts Farmers Market
The nationwide placement in Sprouts’ 450+ stores further accelerates the brand’s momentum following its recent expansion into all Whole Foods Market locations.
Supplier News
NokkomoMints offer fizzy fix for dry mouth
NokkomoMints are a fast-acting, mouth-tingling mint that stimulates saliva production, instantly relieving dry mouth.
Pop loud, snack proud: PeaKaPop redefines snacking
PeaKaPop is more than just food — it’s about inspiring better choices, celebrating fun flavors, and proving that nutritious snacks can be just as exciting as indulgent ones.
The CPG Guys: Brand advertising with Snap Inc.’s Alanna Handelman
The CPG Guys are joined in this episode by Alanna Handelman, Head of U.S. Commerce & Canada Mid-Market Sales at Snap Inc.
Slice Soda unveils watermelon flavor for a refreshing, retro summer
Each can delivers 35 calories, contains no high-fructose corn syrup, and features a proprietary blend of prebiotics, probiotics, and postbiotics.
The CPG Guys: Summer '25 industry rank punditry
The CPG Guys muse on current industry topics.
From brain boosters to veggie chips: Innovative wellness finds now available at Walmart
Discover a new wave of wellness at Walmart, from jellyfish-derived collagen that sharpens focus to colorful, upcycled veggie chips and ultra-soft toothbrushes that care for sensitive smiles.
Picklebalm teams with Professional Pickleball Association as Official Topical Pain Reliever
The comprehensive partnership brings Picklebalm™'s innovative C.A.L.M. formula directly to professional and recreational players.
Star-studded New York City event highlights CeraVe’s 20-year rise in skincare
“CeraVe’s journey began and continues with dermatologists, ensuring superior skin health for all.”
M&M’S taps into nostalgia with PB&J Lunch Giveaway featuring new candy flavor
“Fun is what makes M&M’S such a beloved brand, and sometimes that means taking a trip down memory lane.”
PLMA reports that store brand sales outpaced national brands in first half of 2025
PLMA projects that total store brand sales will approach $277 billion in 2025, up from a record $271 billion in 2024.
PepsiCo launches first ever prebiotic cola in traditional cola category
Pepsi Prebiotic Cola marks the first significant innovation in the traditional cola category in 20 years.
L’Oréal Paris Elvive taps glycolic acid trend with exclusive Walmart launch of Glycolic + Gloss haircare collection
“We are thrilled to bring this globally buzzed-about franchise to the U.S. and provide consumers with a new collection that gives them the shiny hair they crave.”
The CPG Guys: Live from Cannes with Primo Brands’ Kheri Holland Tillman & Doner’s David DeMuth
This episode was recorded at the 2025 Cannes Lions International Festival of Creativity.
P&G debuts ‘Gemz’ to lead the waterless haircare revolution
The brand is targeting Gen Z consumers seeking more flexibility in their beauty routines — and fewer bottles in their bathrooms.
SNICKERS® returns for 3rd year as official chocolate bar of the Orange Blossom Classic
From tailgates and Fan Fest to halftime activations, SNICKERS will again deliver moments of indulgence and satisfaction, reinforcing Mars Wrigley’s mission to bring joy to everyday experiences.