KISS Products debuts partnership with Olympian Suni Lee
KISS Products has debuted their partnership with 2020 Olympic all-around gymnastics champion, Suni Lee, naming her a brand ambassador for the NEW KISS Salon X-tend LED Soft Gel System.
Supplier News
Cetaphil launches new marketing campaign
Skincare brand Cetaphil has launched a new digital campaign, “Made for Phil,” seeking to shift the dialogue on male skincare routines.
MET-Rx releases marketing campaign with John Cena
MET-Rx has launched a new campaign with John Cena, using CapCut video software to offer a library of turnkey video templates and filters on Tiktok.
M&M’s named leading trusted brand in Morning Consult report
The 2024 Morning Consult Most Trusted Brand report has named M&M’S, part of Mars, as one of the most trusted brands among all overall consumers.
Food Industry Association reaffirms mission through updated Food Waste Reduction Alliance memorandum
ARLINGTON, Va. – The Food Industry Association (FMI) reaffirmed its ongoing commitment to reducing food waste as a founding member of the Food Waste Reduction Alliance (FWRA). FWRA renewed its Memorandum of Understanding with the U.S. Department of Agriculture, U.S.
Looking to the future of healthcare
Speaking at WSL’s event on Thursday, CVS Health’s Erin Condon talked about how consumer expectations around health care are changing, requiring a more personalized, inclusive and holistic approach. “At the end of the day, health is about living,” Condon said.
Pepcid launches new heartburn medication
Pepcid has released Pepcid Icy Cool Mint, a new heartburn product that provides fast-acting, long-lasting heartburn relief with an instant cooling sensation.
Dove Men+Care launches Father’s Day campaign
Dove Men+Care has released a film for their latest Father’s Day campaign, “Care Makes A Dad,” showcasing fatherhood in varying forms.
Yellow Wood has completed acquisition of Elida Beauty brands from Unilever
BOSTON – Yellow Wood announced the acquisition of Elida Beauty brands from Unilever. The portfolio of consumer brands acquired in the deal includes Q-tips, Caress, Ponds, Noxzema, and St. Ives and others.
L’Oréal Paris launches Colorsonic for easier hair coloring
L’Oréal Paris has announced the Colorsonic, a first-of-its-kind at-home hair coloring innovation. The product was developed and incubated for ten years and has over 29 patents.
Hershey 2023 ESG report showcases sustainability progress
Hershey has released its 2023 Environmental, Social and Governance (ESG) Report, which outlines how the company is implementing its global sustainability strategy.
REESE’S Brand announces new Jumbo Cup
REESE’S has announced a new limited-edition product, Jumbo Cups. The size of the product is equivalent to four REESE’S King Size Cups in one (aka one full king-sized pack).
Nordic Naturals to participate in California Coastal Cleanup
Nordic Naturals has announced its participation in the Annual California Coastal Cleanup on Sept. 21 led by the California Coastal Commission.
Natrol introduces Time Release Melatonin gummies
Natrol introduced its latest sleep innovation supplement: Time Release Melatonin gummies.
Acosta Group to acquire CROSSMARK and Product Connections
JACKSONVILLE, Fla. – Acosta Group announced today that it has signed a definitive agreement to acquire CROSSMARK, including its headquarter Sales Agency and Retail Solutions businesses, and Product Connections, a marketing services business, from WIS International.
Kearney study aims to ‘demystify innovation’
While most companies feel pressure to use “innovation” as a way to satisfy both their customers and their stakeholders, there’s inconsistent messaging around what that innovation actually is.