The huge potential of retail media networks in stores
![The huge potential of retail media networks in stores The huge potential of retail media networks in stores](https://massmarketretailers.com/app/uploads/2024/05/opinion-Susie-Opare-Abetia.jpg)
Much has been discussed about the phenomenal rise of retail media networks (RMNs) in the digital space dominated by Amazon, which has 75% market share and is now the third-largest ad network in the world behind Google and Facebook. Powered by retailers’ first-party data from e-commerce transactions and loyalty programs, there are now over 200