Instacart Unveils First End-to-End Retail Media Integration on TikTok
Select CPG advertisers can now access Instacart’s first-party retail media data, all within TikTok.
Select CPG advertisers can now access Instacart’s first-party retail media data, all within TikTok.
Ajay Salpekar is the GM of Brand & Creator Commerce at TikTok.
This partnership gives TikTok advertisers advanced capabilities to assess their campaigns.