Ulta’s “Unleashed” plan pays off as Q1 sales rise 4.5%
The initiative included streamlining operations, updating stores and inventory, and improving marketing and promotional execution.
Ulta Beauty
Ulta Beauty posts strong Q4 results, issues weak guidance for 2025
Despite the positive Q4 performance, Ulta warned of a challenging year ahead, forecasting full-year sales below analysts’ estimates. Profit per share is also expected to be lower than Wall Street’s expectations.