Wakefern taps Birdzi to power AI-driven campaigns
Birdzi’s pilot with Wakefern, the largest U.S. supermarket cooperative, greatly boosted campaign ROI.
Birdzi’s pilot with Wakefern, the largest U.S. supermarket cooperative, greatly boosted campaign ROI.
Wakefern will leverage NIQ’s advanced software and analytics to support program operations and processes, enhance supplier engagement, and deliver greater value to customers.
Wakefern plans to retain the Morton Williams banner and operate the stores through a wholly owned subsidiary.
New Jersey-based supermarket cooperative issues open call for wellness-focused foods, beverages and products.
"I’m so proud to join the team to help support our committed pharmacy team members in stores so they can offer the very best care to their patients.”