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MINNEAPOLIS — Target Corp. on Monday announced the introduction of a new owned food and beverage brand called Good & Gather. The new line will be available in stores and online on Target.com for same-day delivery beginning September 15.
“Our guests are incredibly busy and want great-tasting food they can feel good about feeding their families,” Stephanie Lundquist, executive vice president and president for food &beverage at Target, said in a statement. “We saw this as a huge opportunity for Target to help. So our team got to work on our most ambitious food undertaking yet, reimagining our owned food brands to serve up convenient, affordable options that don’t cut corners on quality or taste. Good & Gather is our way of helping even the most time-strapped families discover the everyday joy of food.”
Target said Good & Gather is its largest owned brand launch. By the end of 2020, it will include more than 2,000 products across food and beverage aisles, from dairy to produce, ready-made pastas to meats and granola bars to sparkling water. The products were developed by Target’s internal team, according to the company, which said that the Good & Gather products have all passed rigorous quality and taste tests, are made without artificial flavors and sweeteners, synthetic colors or high fructose corn syrup, and are backed by a money-back guarantee. The assortment will include new and trend-forward products such as avocado toast salad kits and beet hummus as well as such everyday staples as milk, eggs and cheese.
Over time, the Good & Gather brand with replace Target’s existing Archer Farms and Simply Balanced food brands, which will be phased out. The number of product offerings under the retailer’s Market Pantry brand will also be reduced, in an effort to simplify the food and beverage shopping experience for Target customers, or guests. But most of the popular products from those other brands will be available under the Good & Gather name, many of them reformulated to be even better than they were before, the company said.
