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MINNEAPOLIS — Target Corp. is updating its mobile apps and launching new ones this month to make it easier for shoppers to find and buy products.
Target Corp. is updating its mobile apps and launching new ones this month to make it easier for shoppers to find and buy products.
Two-thirds of Target’s online traffic comes from tablets or smartphones, and the company expects that will grow to about 75% in the coming months.
"We view mobile as the new front door to Target," says Jason Goldberger, the company’s senior vice president of Target.com and mobile.
Digital sales account for just 2% of the company’s business, but they are rapidly expanding. Its Cartwheel mobile app, which lets customers select deals that can be redeemed at the checkout lane, has been a big hit, according to Target, and it has saved shoppers $110 million since its debut last year. The app is getting two new features this month — one that will suggest tailored offers based on the customer’s in-app activities and one that rewards shoppers with "personalized, higher-value offers."
Among the new apps is Target Healthful, designed to help customers organize prescriptions, check prescription status, transfer prescriptions and order refills.
Also new is a gift registry app that includes a barcode scanner permitting shoppers to add items to a registry as they shop in Target’s stores.
A new Curbside app will permit customers in the San Francisco Bay Area to place orders and pick up the items at one of 10 nearby Target stores.
Target’s existing iPad app is getting an upgrade to better integrate social media. For instance, the updated app will showcase Target items trending on Pinterest.
Its iPhone app is also being updated to enhance navigation, search, lists and maps. The new app "will completely revolutionize the way guests access Target’s latest and greatest," the company says.
