MINNEAPOLIS — Target Corp. is reimagining Black Friday as a weeklong, in-store and online shopping experience. The retailer is rolling out steep discounts, exclusive product drops and surprise giveaways in a bid to capture early holiday shoppers and drive traffic across its nearly 2,000 stores.
The retailer said Thursday that its Black Friday deals will run from Sunday, November 23, through Saturday, November 29. Target said it is offering savings of up to 50% across top gifting categories, including electronics, toys, apparel, small appliances, and home décor. Target stores will open at 6 a.m. local time on Friday, Nov. 28, when the company expects some of its highest in-person traffic of the season.
“Our guests are starting their holiday shopping earlier than ever, so we’re turning Black Friday into a multi-day celebration made just for them,” said Rick Gomez, executive vice president and chief commercial officer. “From incredible daily deals on the most-wanted gifts to in-store-only surprises, every moment of Black Friday at Target is designed to make it easier — and more joyful — for our guests to create lasting holiday memories.”
Deep Discounts and Early Access
Target is offering weeklong savings across major brands such as Nintendo, Samsung, Dyson, Barbie, Fisher-Price, Apple and LEGO. Shoppers will find:
- Up to 50% off tech and video games
- Up to 50% off toys, including Disney, Bluey and Pokémon
- Up to 50% off small appliances and floorcare
- 50% off select Beats headphones
- 40% off sweatshirts and denim
- Up to $200 off select Apple products
- $100 off PlayStation 5 consoles
Additional deals will drop Nov. 27–29, with Target Circle 360 members receiving early access to select offers, including 40% off holiday décor, LEGO sets, beauty sets, sweaters, outerwear and cold-weather accessories.
In-Store Giveaways and a New Interactive Game
To create in-store excitement on Black Friday, Target will again offer limited-edition giveaways. The first 100 guests in line at every store on Nov. 28 will receive an iridescent holiday tote filled with seasonal items, with 10 lucky shoppers per store finding higher-value gifts ranging from $99 to $350. Prizes include a Target Circle 360 membership, a $100 Target GiftCard, Laifen Hair Dryer, Ninja Slushie machine and Beats Solo 4 headphones.
Customers can also sample Starbucks’ new Frozen Peppermint Hot Chocolate, available exclusively at Starbucks cafés inside Target.
This year introduces a new in-store activation: The JoyPop Game. Shoppers can visit a JoyPop booth and press a “joy popper” to receive one of several surprises tied to Target’s Alpine Village holiday theme, such as Yeti-inspired gift tags or iridescent wrapping paper.
Exclusive Holiday Product Launches
Target is using Black Friday to spotlight exclusive merchandise tied to cultural moments and popular fandoms. Seven new products will debut during the promotional week, including:
- “Wicked: For Good” Vinyl & Collector’s Book, a Target-exclusive set tied to the hit musical.
- Mario Kart Racing Jacket, created with Nintendo and available only at Target for $69.99.
- Topps Basketball Black Friday Edition trading cards with exclusive Blackout Parallels and limited-run Cooper Flagg Rookie Cards.
- Exclusive Pokémon bundles, available in store and online.
- New Champion NFL and NCAA apparel, reimagined with modern streetwear flair.
- Blogilates by Cassey Ho limited-edition collection, featuring performance-to-weekend-wear styles.
- Baby Three special-edition plush collectibles, available only at Target.
Flexible Fulfillment and Continued Online Promotions
Shoppers can access all Black Friday deals through Target stores, Target.com and the Target app. Orders over $35 qualify for free next-day or two-day shipping, while same-day fulfillment options — Drive Up, Order Pickup and Same Day Delivery via Shipt — remain central to Target’s convenience strategy.
Black Friday promotions will segue directly into Target’s Cyber Monday Event, running Nov. 30–Dec. 1, featuring exclusive online deals.
With customers shopping earlier and more intentionally this year, Target is betting on an expanded calendar, exclusive merchandise and in-store engagement to drive momentum through the peak holiday season.
