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MINNEAPOLIS – Target Corp. announced Thursday its commitment to wellness by introducing over 2,000 new products across multiple categories, including over 600 exclusive to Target. The retailer emphasized affordability, with over half of these new items priced under $10. This expansion aligns with Target's strategy to integrate wellness across its offerings, enabling customers to personalize their wellness routines while maintaining budget-friendly options.
"We know wellness is deeply personal and touches many aspects of life. At Target, we aim to provide wellness options across all categories," said Rick Gomez, Target's executive vice president and chief commercial officer. "From beauty and personal care to food, tech, and nutrition, we're making it easy for customers to access high-quality products at affordable prices to support themselves and their families."
Expanded Assortment Highlights
Target's wellness expansion includes new categories, exclusive partnerships, and innovative products to meet evolving customer needs. Highlights include:
Functional and Non-Alcoholic Beverages
- Target Exclusives: Strawberry-flavored Bloom colostrum & collagen and poppi prebiotic cream soda.
- Non-Alcoholic Options: Premium non-alcoholic beer brand BERO, co-founded by actor Tom Holland.
Beauty and Self-Care
- Exclusive Lines: Haircare from Ashley Tisdale's Being Frenshe and Blake Lively's Blake Brown, plus Kourtney Kardashian Barker's Lemme Tone gummies.
- New Partnerships: Daise body care and Native's limited-edition Native x Jarritos collection.
Men's Wellness
- New Products: Dr. Squatch body care, items from Dwayne "The Rock" Johnson's Papatui line, and a clean, vegan fragrance from Fin'ery.
Nutrition and Gut Health
- Innovative Offerings: Ka'Chava nutrition shakes, high-protein shakes from Target's up&up, and Good & Gather's expanded range of 250+ wellness-aligned products.
Wellness Technology
- Innovative Devices: 140+ new items, including seven exclusive infrared products like SLF's red light therapy LED Face Mask and Therabody's SmartGoggles sleep technology.
Activewear and Loungewear
- Blogilates Collection: An exclusive 80-piece apparel and accessories line by Cassey Ho, priced under $40.
- Affordable Comfort: Auden pajamas with HeiQ Smart Temp™ fabric starting at $10, paired with Casaluna bedding for ultimate relaxation.
In-Store and Online Shopping Experience
Target's wellness items will be prominently displayed in stores, including curated front-of-store experiences showcasing beauty, health, and beverage products. Online, shoppers can enjoy personalized recommendations, wellness trends, and curated deals to help kickstart the year.
Customers can shop the wellness collection with Target's convenient fulfillment options, including Drive Up, Order Pickup, unlimited same-day delivery with a Target Circle 360 membership, or free 2-day shipping on orders over $35.
