MINNEAPOLIS — Target Corporation today announced a series of executive leadership changes under new CEO Michael Fiddelke aimed at accelerating the company’s growth plans. The appointments follow recent additions to the Board of Directors and directly support Fiddelke’s focus on strengthening merchandising authority and elevating the guest experience.
The company also confirms that it expects to report fourth quarter 2025 sales, full-year GAAP EPS, and full-year Adjusted EPS in line with its previous guidance.
“It’s the start of a new chapter for Target, and we’re moving quickly to take action against our priorities that will drive growth within our business,” said Fiddelke. “These leadership changes align the right talent and expertise with key roles, and simplify our structure so we can advance our strategy with greater speed, clarity and accountability.”
Effective February 15, newly appointed executive vice presidents will oversee functions reporting directly to the CEO.
Cara Sylvester has been appointed chief merchandising officer, after previously serving as chief guest experience officer. Sylvester offers extensive merchandising expertise, with experience in digital, loyalty, and marketing, along with a proven record of increasing revenue, profitability, and market share across various categories. As Target’s sole merchandising leader, she will enhance and broaden Target’s influence in style and design through merchandising, product development, assortment planning, and partner collaborations.
Lisa Roath has been named chief operating officer. Previously, she was the chief merchandising officer for food, essentials, and beauty. Roath brings expertise in leading an end-to-end retail operation, covering merchandising, supply chain, and stores. In her new role, she will focus on expanding Target’s style and design emphasis across the entire operation, aiming to improve speed, efficiency, and execution to elevate the shopping experience.
“Cara and Lisa are proven leaders who deeply know our business and can drive change that delivers results,” said Fiddelke. “As they lead two of our most critical functions, we’ve got the right foundation to make bold, strategic moves and execute our plans for Target’s future."
As part of these changes, Rick Gomez, the chief commercial officer, will leave Target, and Jill Sando, the chief merchandising officer for apparel, accessories, home, and Fun101, will retire. Both will remain for a short time to ensure a smooth transition.
“I’ve worked alongside Rick and Jill for many years, and I’ve seen firsthand the real impact they’ve made on Target during their tenures,” Fiddelke said. “I want to thank Rick for his leadership in service to our team and guests, and congratulate Jill on her retirement after a remarkable 29 years with the company.”
As these leaders transition, the company is conducting an external search for a chief guest experience and marketing officer.
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