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MINNEAPOLIS — Target Corp. is adding a new installment of its limited-time designer dress collection, the retailer said Monday. The new dresses — from designers ALEXIS, Christopher John Rogers and RIXO — will be available on Target.com and in select Target stores this spring at prices ranging from $40 to $60.
The Designer Dress Collection: Christopher John Rogers, ALEXIS, RIXO
“For more than 20 years, Target has partnered with some of the biggest names in the industry, and had the opportunity to introduce our guests to emerging designers who are shaping fashion and culture today,” said Jill Sando, executive vice president and chief merchandising officer, Target. “With this collection, we’re celebrating three incredibly talented and diverse designers, all while creating our most size-inclusive collection of original, quality dresses that we know our guests will love.”
The collection features more than 70 original dress designs, which Target says represent the spirit of each designer’s core brand and features bold, bright patterns and statement silhouettes. Target adds that the dress collection also reflects the company’s commitment to inclusivity and includes sizes ranging from XXS to 4X.
“I have always wanted to create a line that resonated with a larger audience of women and doing it alongside Target is a dream come true. This dress collection is a true reflection of who I am and every dress was designed with an intention to bring to life my passion to make each and every woman feel beautiful,” said Alexis Barbara Isaias, part of the mother-daughter team that established ALEXIS in 2008.
ALEXIS for Target echoes Alexis’ personal style – her worldly travels and passion for vintage, according to the retailer.
“Growing up as an artistic kid in the Deep South, I’ve always aspired to create designs that help the wearer feel their most self-expressive,” said Christopher John Rogers, who founded his eponymous label in 2016 and designs clothing with a focus on artful dressing. “This partnership is a dream come true – I’ve always admired the Target designer collaborations in the past, and I’m excited to be a part of that legacy. I’ve had a blast working with the Target team and I hope this collection of quality, declarative dresses helps Target guests across the country feel their most authentic.”
Christopher John Rogers for Target dresses feature statement-making styles and bold, bright patterns that celebrate self-expression, the retailer said.
Target said RIXO was founded in 2015 by best friends Orlagh McCloskey and Henrietta Rix out of their living room in London, with a mission to evoke feelings of wanderlust and free spirit through their designs. Featuring vintage-inspired fabrics and easy-to-wear shapes, RIXO aims to create timeless silhouettes that flatter every woman. RIXO for Target dresses feature flattering silhouettes with eye-catching prints inspired by art, the designers’ travels, and vintage styles.
“Designing this collection with Target has been so much fun,” McCloskey and Rix said. “We feel lucky to be partnering with the retailer and for the opportunity to connect with their guests of all ages, shapes and sizes. At RIXO, we create clothes with the goal of making people feel like the best version of themselves, and the design process for this collection includes the same level of thought and inspiration that goes into our main brand. We can’t wait to see the collection come to life – seeing our designs on others is always such a magical feeling.”
