MINNEAPOLIS — Target Corp. is emphasizing exclusive merchandise, affordable prices and digital discovery in its holiday toy offerings, unveiling a 50-item gift list and an expanded online catalog designed to help families choose presents.
The retailer’s 2026 Bullseye’s Top Toys List features products starting at $4.99 from brands including LEGO, Barbie, Disney and Nintendo. More than half of the selections are exclusive to Target, as is more than one-fifth of its overall toy assortment.
Target said its broader assortment includes more than 1,000 toys priced below $10, combining national brands, company-owned brands and exclusive products.
The Oct. 5 announcement also introduced what Target described as its most expansive digital Holiday Kids Catalog yet. Available on Target.com and the Target app, the catalog features nearly 500 items, including the Top Toys selections, along with interactive content, video reviews and toy demonstrations.
“Guests tell us they count on Target to make holiday shopping fun, easy and full of discovery, especially when it comes to finding the toys kids can't wait to unwrap,” said Cassandra Jones, senior vice president, Fun101, Target. “Bullseye's Top Toys List brings together our expert edit of the season's most exciting toys together in one place, and our new digital experience gives families a fun new way to discover favorites, share wish-list ideas and shop for everyone on their list.”
Target merchants developed the list by tracking brands, trends and children’s play patterns. The selections span imaginative play, collectibles, sensory toys, building and craft activities, gaming, interactive characters and toy vehicles.
Featured products include the Barbie DreamHouse, Nintendo Switch 2, CrunchLabs Egg Drop Challenge and tonies starter sets featuring Bluey and Pokémon. Exclusive selections include LEGO’s Up-Scaled Darth Vader Minifigure and Christmas Stocking, Hatchimals Hello Kitty Bloomables and products from Target’s Gigglescape brand.
The retailer is also incorporating its own shopping experience into the assortment with a toy shopping basket, checkout lane and an upcoming oversized toy shopping cart. Several other products on the list are identified as coming soon, while some sensory-play items will be available only in stores.
A charitable component centers on a special-edition Gigglescape St. Jude bear. Target will donate $3 to St. Jude Children’s Research Hospital for each bear purchased in stores or online from Nov. 1, 2026, through Jan. 2, 2027. The bear appears on the Top Toys List in tan and pink versions.
Target will feature the Top Toys selections prominently online and in stores throughout the holiday season, alongside curated displays organized by age, interest and play style. The list and digital catalog are available now.
