Target to add paid membership program

MINNEAPOLIS—As part of a revamp of its customer loyalty program, Target is launching a new paid membership program called Target Circle 360.

The program, set to launch on April 7, includes unlimited free same-day delivery for orders over $35 in as little as an hour with no delivery fees or markups, free two-day shipping, access to preferred shoppers who can personalize their experience, and access to Shipt Marketplace, which offers same-day delivery from more than 100 retailers nationwide. Target is offering membership in Target Circle 360 for an introductory price of $49 for the first year, and $99 a year after that.

The new membership program is launching as a third option for Target customers as the retailer reintroduces its loyalty membership program, Target Circle. The retailer says Target Circle is already one of retail’s largest loyalty programs with more than 100 million members who save millions of dollars each year. Target says the changes are designed to offer members an even easier and more personalized shopping and saving experience.

Membership options will also include:

• Target Circle – Target will continue offering its popular free-to-join membership with personalized deals, member-exclusive sales throughout the year and additional perks and savings. Based on guest feedback, deals will now be applied automatically at checkout — no more having to search for or add individual offers — so members are confident they’re getting the best value every time they shop. They also can earn Target Circle Rewards and take advantage of personalized deals through Target Circle Bonuses.
• Target Circle Card – To save even more, consumers can apply for a Target Circle Card¹ (previously known as Target RedCard) for an extra 5%² off every day, as well as extra time to return items² and free two-day shipping³ on hundreds of thousands of items on Target.com.

Target said the relaunch of its customer loyalty program is part of a broader effort to invest in its guest experience and generate long-term growth.

That effort will also include innovating to grow its more-than-$30-billion owned brand portfolio with new and on-trend items, quality and value. Target will also invest to build new stores and enhance existing locations to reach new guests and offer extra convenience.

“For years, Target has consistently built for the long-term, investing in the assets, capabilities and team that have differentiated our business, enabled us to deliver for guests in any environment and driven strong growth,” Target chair and chief executive officer Brian Cornell said. “Today, with that same long-term view, we’re making strategic investments that expand on our core strengths, further elevate our guest experience and deepen our connection to both current and new guests. Most importantly, these plans provide fuel for our next era of growth.”