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MINNEAPOLIS — Target Corp. will create Disney-themed sections in 25 of its stores in October — with 40 more slated for next year — offering merchandise from Walt Disney Co. franchises including Pixel, Marvel and Star Wars.
In addition, Target will open a new store near the entrance of Walt Disney World in Orlando, Fla., in 2021, the company said.
“We believe the combination of Disney’s unmatched entertainment and storytelling with our omnichannel retail platform will create inspiring and unique experiences for our guests,” Brian Cornell, chairman and chief executive officer of Target, said in a statement.
Disney said in a statement that the “shop-in-shop” will feature an array of more than 450 items from the company, including more than 100 products previously only available at its retail locations.
The departments will average about 750 square feet in size and will be staffed by Target employees, who are set to receive special training ahead of the openings.
Disney items will range in price from $2 to $200, Target said, with most costing less than $20. The co-developed mini-stores will have seating areas where shoppers can watch Disney movie clips or take photos in front of interactive displays.
“Guests will find favorites like Disney Princess, Star Wars, Marvel, Disney Junior characters, classic Disney plush, apparel, home and holiday products, along with collectibles like the Disney Animators’ Collection,” according to a post on Target’s website.
Target set an October 4 opening date for the first 25 of its stores to host Disney-themed departments, in cities including Chicago; Denver; Philadelphia; Clarksville, Ind.; Leesburg, Va. and Euless, Texas.