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MINNEAPOLIS —Target Corp. has collaborated with the accessories brand Stoney Clover Lane on a limited-time-only collection of more than 300 items, including colorful apparel and swimwear, travel accessories, beauty essentials and outdoor items.
Target said Wednesday that the collection includes kits and individual patches to allow consumers to tailor many of the products to fit any style. Products range in price from $2 to $160, with most items under $20. The collection will be available beginning Saturday, April 2, on Target.com and in most Target stores, while supplies last.
“We know our guests are increasingly looking for unique ways to show off their personal style, and Stoney Clover Lane is a brand we’ve had our eye on for a while, since they are known for their customizable pieces,” said Jill Sando, executive vice president and chief merchandising officer, Target. “We’ve admired how the brand has created such a highly recognizable aesthetic with a deeply engaged audience and know our guests will love finding Stoney Clover Lane at Target, just in time to show off their individual style for spring.”
Stoney Clover Lane was founded in 2009 by sisters Kendall and Libby Glazer. The duo took everyday organization to the next level with their line of travel accessories designed to celebrate individuality, allowing customers to express their personal style through the art of creation and personalization. Stoney Clover Lane quickly gained a wide social media following, thanks to the brand’s instantly recognizable coordinating patches and customization options that can be mixed-and-matched with any of its products.
“Our partnership with Target allows us to scale our brand and grow our community to a place we could never have imagined. We are so eager to launch this collaboration with Target, which marks our first foray into several new categories like ready-to-wear, suitcases, electronics and more,” saidKendall Glazer, co-founder of Stoney Clover Lane. “Stoney Clover Lane is all about re-imagining the everyday and making it full of color and fun. There’s nothing better than a Target run and we are overjoyed that Stoney Clover Lane gets to be part of that experience this spring and inspire customers to let their personal style shine,” said Libby Glazer, co-founder of Stoney Clover Lane.
