NEW YORK — Product of the Year USA—the nation’s largest consumer-voted awards program recognizing product innovation—has revealed the winners of its 2026 Product of the Year Awards. Spanning 41 diverse categories, these products were chosen by 40,000 American shoppers through an independent national study conducted by Kantar.
Widely recognized as a trusted seal of approval, Product of the Year has been operating for nearly 20 years in the United States and more than 30 years worldwide. The program helps guide consumers toward standout new products—both online and in-store—at a time when shoppers are increasingly focused on value and intentional purchasing. The signature red seal spotlights products that excel in innovation, quality, functionality, and design.
Backed by the insights of 40,000 consumers, the Product of the Year seal not only directs shoppers to top-performing, trend-forward products but also offers brands a powerful opportunity to build credibility, boost visibility, and stand apart in competitive categories.
“The 2026 Product of the Year winners highlight the next wave of product innovation and the brands setting the pace for what consumers want now,” said Mike Nolan, Global CEO of Product of the Year Management. “With shoppers more discerning than ever, and new products coming at them from every direction, the Product of the Year seal cuts through the noise—building trust, driving confidence, and helping brands win at shelf and online.”
The full list of 41 winners of the 2026 Product of the Year Awards was unveiled last night at the annual celebration held at Tribeca Rooftop + 360° in New York City. The event delivered an evening packed with entertainment, hosted by Saturday Night Live alums Rachel Dratch and Alex Moffat, and featuring a surprise musical performance by Broadway star Carrie St. Louis.
From food and beverage, household products, personal care, pet care and more, the 40 winners of the 2026 Product of the Year Award include:
· Baby Carrier | TushBaby 2-in-1 Combo Carrier
· Bathroom Cleaning | Scrubbing Bubbles Easy Clean
· Bathroom Tissue | Charmin Forever Roll
· Brain Health Supplement | Neuriva Memory 3D
· Breakfast | Eggo Protein Waffles and Pancakes
· Cheese | Organic Valley Original American Cheese Block
· Children’s Health | Mucinex Children's Mighty Chews Cold & Flu
· Dog Treat | Chewsday Dental Chews
· Energy Supplement | Mojo Energy Pouches – Tropical Punch
· Frozen Dessert | Kinder Bueno Frozen Cone
· Frozen Entree | Butterball Cook from Frozen Premium Whole Turkey
· Granola | ALDI-Exclusive Simply Nature Granola
· Hand Soap | Dial Antibacterial + Hydrating Liquid Hand Soap, Shea Butter
· Health & Wellness | Elevation Ultra Filtered Milkshakes
· Healthy Beverage | Clearly Canadian Originals Glass Bottle
· Home Cleaning | LYSOL Brand New Day
· Home Decor | 2026 WoodWick Renovation
· Home Fragrance | Yankee Candle Large Original Jar
· Hydration | Jumex Hydrolit +Advance
· Insect Repellent | Zevo Compact Flying Insect Trap
· Itch Relief | Cortizone-10 Bug Bite Relief Stick
· Joint Health | Proactive Support from the Makers of TYLENOL
· Kitchen Essentials | Reynolds Kitchens Parchment Cooking Bags
· Laundry | Tide Original Liquid Detergent
· Laundry Fertilizer | Spectracide Lawn Fertilizer
· Meal Ingredient | Knorr Flavor Bases
· Menopause Support | E.P.T. 3ct Menopause
· Mouthwash & Oral Rinse | TheraBreath Complete Oral Rinse
· Outdoor Mosquito Repellent | OFF! Area Repellent
· Period Underwear | hanky panky+ Original Thong
· Personal Care System & Kit | Bikini Zone Flow Shaving System
· Plant Based | Organic Valley Creamy Oat Beverage
· Protein Snack | Tyson Grilled Boneless Chicken Bites Cups
· Rice | Ben's Original Single-Serve Rice Cups
· Smokeless Tobacco | FRE Lush 15mg Mega Pack
· Spreadable Cheese | Rondelé by Président Garlic & Herb
· Toothpaste | TheraBreath Deep Clean Toothpaste
· Topical Pain Relief | TYLENOL PRECISE Nighttime Pain Relieving Cream
· Weed Killer | Spruce Weed & Grass Killer
· Wine | Elliott Cooper Chardonnay
· Zero Sugar Beverage | Clearly Canadian Zero Sugar 6-pack cans
