The CPG Guys are joined in this episode by Heather Land, Senior Director of Grocery Merchandising at Dollar General, which strives to make shopping hassle-free and affordable with more than 20,000 convenient, easy-to-shop stores in 48 states.
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Heather answers these questions:
- Please introduce yourself and share with us your background and experience. What motivated you to transition from foodservice to Retail?
- How would you describe Dollar General to someone unfamiliar with the retailer?
- What role do you see DG playing in the food and beverage category?
- Are your food customers primarily motivated by convenience, value, assortment, or some other factor?
- Given DG’s expansive footprint, how are you using that to make a positive impact when it comes to providing for and serving others?
- What are some recent examples that illustrate impact?
- And to further your reach of Serving Others, you’re now offering delivery services, too. Can you expand on that?
- As you examine the company’s consumables mix, where do you see opportunities for innovation and expansion?
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