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Supplier News — Podcasts — The CPG Guys

The CPG Guys: Ben Johnson from Red’s All Natural’s

Ben Johnson is the SVP of Marketing at Red’s All Natural.

,   and  MMR
2 min read

The CPG Guys are joined in this episode by Ben Johnson, SVP of Marketing at Red’s All Natural. Red’s is on a mission to cook food better for people with big things to do. They know they are a good, small part of consumers’ great big lives, and they take that seriously. 

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Here’s what we asked him: 

  1. Red positions itself as an authentic, premium food brand with a strong emphasis on ingredient integrity and product innovation. How do you keep that authenticity alive in marketing while still scaling the brand?
  2. In the competitive grocery segment, how do you approach balancing spending between in-store and digital channels to both delight consumers and drive awareness?
  3. What strategies is Red’s using to build deeper, more personalized consumer relationships—whether that’s through loyalty programs, social media storytelling, or in-market experiences?
  4. With big players leading the pack, what creative plays or differentiators has Red’s leaned into to stand out in a category so saturated with competitors?
  5. Have you experimented with newer forms like influencer activations, experiential pop-ups, or TikTok campaigns? If so, which ones are resonating most with Red’s audience at the moment?
  6. Sustainability is often at the forefront of natural-focused brands. How do you communicate Red’s environmental or wellness commitments transparently—but without coming across as “preachy” or performative?
  7. How are you collaborating with retail partners—whether getting shelf innovation, exclusive SKUs, or co-promotions—to drive both trial and repeat purchase?
  8. What marketing metrics (e.g., repeat rate, social engagement, retail velocity) are giving you clear signals on whether your campaigns are advancing the brand’s long-term health?
  9. Looking into the future: What CPG and food trends are you most excited (or concerned) about? Are there new innovation territories Red’s is exploring?
  10. As a senior marketer, what’s one piece of advice you’d give to emerging marketers looking to lead marketing in the CPG grocery food space today?

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