In the latest episode of the CPG Guys podcasts, hosts Sri Rajagopalan and Peter V.S. Bond are joined by Michael La Kier, Vice President Brand Development at the Independent Grocers Alliance (IGA), the largest affiliation of independent grocers in the U.S. and around the world, boasting 2,500 U.S. stores and 7,500+ globally. This episode was recorded at the 2025 Commerce Media Brand Summit, produced by WB Research.
The CPG Guys podcast explores how brands and retailers understand and engage with consumers in-store, online, and everywhere in between. Host Sri Rajagopalan is an icon of the CPG and FMCG e-commerce industry, and host Peter V.S. Bond is a consumer loyalty guru.
In this episode, Michael answers these questions:
- What is the history of retail media at IGA and how can brands activate on it?
- How can independents help brands regain their volume through customer acquisition?
- How does IGA help its members with assortment planning?
- Why should all marketing efforts drive actions?
- How has IGA partnered with Instacart?
Find Michael on LinkedIn at: https://www.linkedin.com/in/michaellakier/
Find IGA on LinkedIn at: https://www.linkedin.com/company/iga-inc./
Find IGA online at: https://www.iga.com/
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