In this episode, the CPG Guys are joined by Jack Shannon, Co-Founder and CEO of Recess, which helps brands drive velocity at retail with turnkey sampling partnerships that reach shoppers who frequent Target, Walmart, Kroger, and 6,000+ top retailers, and Mike Feldman, strategic advisor and former SVP Head of retail Media at VaynerMedia.
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Jack & Mike answer these questions:
- Mike, tell us a bit about your background. We would love to hear from you about what macro trends you are seeing in the industry and how they relate to what you all are building with Recess.
- Tell us what led you to launch Recess, and how did the pandemic shape your model?
- How does Recess effectively use data and analytics to match brands with events and venues? And how do RMNs like Dollar General tie in?
- What does Recess actually do differently, and how does content and amplification factor into it?
- Can you talk about the value Recess delivers across the funnel?
- What trends are you seeing, and where does Recess go next?
- How does Recess plug into those relationships, especially regarding JBPs? How can brands unlock upper-funnel budget while still getting lower-funnel accountability?
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