In this episode, Daniël van Gool, VP of Fulfillment Strategies & Solutions at Ahold Delhaize USA, joins the CPG Guys.
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Daniël answers these questions:
- You are an OG of ecommerce, going back as far as the early 2000s. What changes have you seen over the years?
- The latest conversation and buzz in the industry is that ecommerce and omnichannel is taking a backseat, given the volume challenges, and that instore back-to-basics is everything. Is this what you see?
- Another common myth is that ecommerce of any sort, including click & collect, is a profit-negative proposition. If so, why is it such a focus and also growing nationwide?
- Data—I imagine you are constantly analyzing and implementing all kinds of algorithms. Can you give us an overview of the types of data that matter and explain how POS sales data informs your decision-making, especially customer loyalty?
- Home delivery – dead or alive? Why?
- Can you take us behind the scenes of what it takes to build a retail fulfillment network? What’s involved? Are there DCs? What challenges do you face every day to keep it running?
- What metrics matter the most in your role? How do you optimize these metrics to deliver for your customer?
- How do you work with the merchandising and space planning teams in your role? Do you share data with each other? Does one decision from you or them impact what either of you has to deliver for your customer?
- You have 5 banners that operate fairly independently – both promotional and assortment. How do you manage this complexity?
- Finally, what trends are you following in the industry? What concerns you the most?
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