The CPG Guys are joined in their 500th episode by Tanner Elton, Vice President of US Advertising Sales at Amazon.
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Tanner answers these questions:
- Reflecting on your career journey at Amazon, what experiences have been most pivotal in shaping your leadership style?
- What role does innovation play in your leadership, and how do you foster a culture that encourages innovative thinking within your teams?
- What trends are you observing in consumer behavior that are influencing advertising strategies?
- How do you envision the future of advertising sales evolving over the next few years, particularly with the rise of streaming services and ecommerce integration?
- How has Amazon’s relationship with major brands evolved?
- What feedback mechanisms are in place to ensure that advertisers' needs and concerns are addressed effectively?
- What are the biggest challenges facing the advertising industry today, and how is Amazon Ads positioned to address them?
- From your perspective, why do advertisers believe that Amazon is the best place to build their brands?
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