The CPG Guys are joined in this episode by Brandon Nutter, co-founder and CTO of Ampd, which connects Google Ads directly to the world’s largest marketplaces like Amazon and turn incremental revenue up, and Steve Pet, Antitrust Associate at Gibson, Dunn & Crutcher LLP.
Brandon & Steve answer these questions:
- What is the RPA policy, and why does it hold brands back in your observation? Is it a ‘where to buy’ challenge?
- We’d love to learn how RPA came about and how often you encounter it in law practice. Is it a big deal or not? Have you seen it enforced?
- We have a new administration, and it’s clear they are moving aggressively to remove business barriers. What are you guys anticipating?
- In your observation, what do CPG brands do today to stay compliant? Does this compliance then destroy ‘where to buy’ with the intent of helping the consumer know about promotional offers?
- Let’s stay on the theme of where to buy. What is it ideal for, and what is it not ideal for? Can I have both of you respond to that—Steve first?
- Any case studies recently that you can share from personal experiences?
- Since this is a misunderstood topic, how does Ampd’s platform help in this space? Why should a brand invest with you to overcome this challenge? What is the advantage of sending closed-loop traffic directly to retailers? Is first-party data then lost, as only retail will have it?
- How can a brand be RPA compliant? What is your outlook on this topic, and what is your closing advice?
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