The CPG Guys are joined in this episode by Cristina Preston - Director of Digital Marketing at Schnuck Markets, Inc., a supermarket chain based in the St. Louis area. The company was founded in 1939 and currently operates over 100 stores in four states throughout the Midwest. This episode was recorded at the 2025 Digital Food & Beverage Summit.
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Cristina answers these questions:
- What role does personalization play in your digital campaigns, and how do you balance it with data privacy concerns?
- How do you measure the success of digital initiatives, and which KPIs are most critical for your team?
- How do you foster a culture of continuous learning and adaptability within your team?
- How does Schnucks leverage customer feedback to inform digital marketing decisions?
- What challenges have you faced in creating a seamless omnichannel experience for customers, and how have you addressed them?
- What emerging trends in digital marketing do you believe will have the most significant impact on the grocery retail industry?
- What role do partnerships and collaborations play in expanding Schnucks’ digital reach?
- How do you see the role of digital marketing evolving in the next five years within the grocery sector?
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