NEW YORK – The CPG Guys today announced they are broadening beyond their podcast into an industry platform connecting brands, retailers, agencies and technology leaders through media, executive experiences, strategic relationships and industry intelligence.
Founded in 2020 by CPG veterans Sri Rajagopalan and Peter V.S. Bond and positioned as “where the commerce industry connects,” the platform is introducing six interconnected offerings, a refreshed brand identity, and two executive share groups from Coogan Partners that bring together senior leaders in comparable roles at noncompeting consumer goods companies for candid, peer-to-peer discussions twice a year.
“Commerce is changing faster than the organizations built to manage it,” Rajagopalan says. “Leaders keep telling us the most useful thing we do is put the right people in the same conversation. This platform is how we do that on purpose, well beyond the microphone.”
Platform expansion allows Rajagopalan and Bond to more thoroughly explore the challenges confronting a CPG industry that’s being reshaped by retail media, connected television, omnichannel commerce and artificial intelligence.
“We’ve spent years listening to the challenges commerce leaders are navigating and seeing firsthand how valuable it is when the right people and perspectives come together,” says Bond. “What we’re building now takes that a step further, creating more ways for leaders to share ideas, build relationships and turn those relationships into meaningful business opportunities.”
The expansion builds on an established audience of nearly 50,000 LinkedIn followers, approximately 40% of whom identify as C-level executives, business owners or vice presidents. The podcast remains a cornerstone of the platform, which will now establish new capabilities and initiatives across six areas:
• Media: Podcasts, digital content and sponsorships connecting brands with commerce decision makers.
• Experiences: Curated executive dinners, industry gatherings and events that foster relationships.
• Keynotes: Practitioner-led presentations, fireside chats and moderated discussions, including “The State of Commerce 2027.”
• Connections: Strategic introductions connecting industry leaders around mutually beneficial opportunities.
• Community: Executive peer groups focused on trusted relationships, shared challenges and industry perspectives.
• Intelligence: Industry analysis and actionable insights, with original research offerings in development for 2027.
“Sri and Peter are true professionals. They’re stratetgic, thoughtful and highly collaborative partners who bring a deep understanding of the CPG industry,” says Danielle Clark, director of corporate communications at Newell Brands. “That expertise, combined with their approach to storytelling, creates an opportunity to build reputation, engage stakeholders and shape how a company is understood.”
