GREENSBORO, N.C. — Specialty grocer The Fresh Market marked a major milestone on Saturday, May 3, with the grand opening of its newest store in Mount Pleasant, South Carolina. This brings the total number of locations to 172 nationwide.
The highly anticipated launch drew large crowds as the Mount Pleasant community turned out in numbers to welcome the brand's Greater Charleston area debut. Shoppers gathered early to be among the first to experience The Fresh Market’s signature blend of gourmet offerings, fresh ingredients, and impeccable hospitality.
“We are extremely pleased with the response to our new store,” said Brian Johnson, CEO of The Fresh Market. “We have a great team that is excited to bring our brand of impeccable hospitality to the town of Mount Pleasant.”
Opening day festivities included The Fresh Market’s beloved traditions, such as a ceremonial bread breaking and the cracking of an 80-pound wheel of Parmesan cheese. Early guests were treated to exclusive giveaways: the first 120 received a complimentary 4-inch potted orchid, while the first 500 were gifted a reusable Mount Pleasant-themed grocery bag.
Reinforcing its commitment to community partnerships, The Fresh Market launched its collaboration with the Lowcountry Food Bank by presenting a $2,000 donation to support local hunger relief efforts.
The new 25,000-square-foot store features a thoughtfully curated selection of premium meats and seafood, fresh produce, local products, and an array of international items. Shoppers can also enjoy restaurant-quality prepared meals and convenient ready-to-cook or ready-to-heat options tailored to busy lifestyles.
The Mount Pleasant store is the latest in a trio of recent openings, following launches in Wethersfield, Connecticut, and Jensen Beach, Florida, just one week prior. The Fresh Market has opened 11 retail locations and introduced its new Spirits & Wine concept in the last six months, marking a significant growth phase for the company.
For more information, visit TheFreshMarket.com.