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PONTE VEDRA BEACH, Fla. – The Fresh Market has opened its first Spirits & Wine store, expanding its offerings to include a dedicated selection of wine, spirits, and craft beer. The store, which officially opened on Friday, March 7, is located adjacent to The Fresh Market’s Ponte Vedra Beach, FL, grocery store.
The 7,000-square-foot retail space features a range of alcoholic beverages, including bourbon, whiskey, rum, vodka, and European and domestic wines. The selection also includes craft beers, chilled beverage coolers, and related accessories such as mixers, snacks, and glassware. Additionally, the store offers wine by the glass.
“The opening of our Spirits & Wine store is an incredible opportunity to expand on our popular beverage program,” said Brian Johnson, CEO of The Fresh Market. “Our guests already trust us to provide the highest quality ingredients and finest flavors from around the world. Now, with our Spirits & Wine store, they can enjoy the same impeccable hospitality paired with our new, top-shelf beverage offerings to help make their shopping experience extraordinary.”
The Fresh Market has received recognition for its grocery offerings, including being voted #1 in three categories by USA Today’s 10Best Readers’ Choice Awards for 2024—Best Grocery Store Bakery, Best Grocery Store Deli, and Best Grocery Store Prepared Foods. It has also been named the “Best Grocery Store in America” for three consecutive years and was ranked among the top five most trusted grocery brands for specialty and natural/organic foods, according to the 2022 BrandSpark Most Trusted Awards.
With more than 165 grocery stores across 22 states, The Fresh Market continues to expand its product selection. The new Spirits & Wine store introduces an additional retail component focused on alcoholic beverages and related products.
