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The Toy Association and Clamour unveil “Best of Spring & Summer 2025 Influencer Choice List”

Selected by a panel of high-profile toy and family influencers, the list features toys that promise screen-free entertainment, creativity, and active play for kids of all ages.

NEW YORK – The Toy Association, in partnership with Clamour, has released its “Best of Spring & Summer 2025 Influencer Choice List,” spotlighting 24 of the most exciting and innovative toys just ahead of Memorial Day weekend.

Selected by a panel of high-profile toy and family influencers, each boasting over one million monthly views and half a million+ social media followers, the list features toys that promise screen-free entertainment, creativity, and active play for kids of all ages. The chosen products range from backyard games and road trip-friendly activities to imaginative DIY sets.

“The 'Best of Spring & Summer 2025 Influencer Choice List' is filled with toys and games to fit every age, interest, and the wide range of play experiences that today's families are craving — from open-ended creativity to unplugged fun in the sun,” said Kristin Morency Goldman, senior director of strategic communications at The Toy Association. “With kids heading outdoors, on vacation, and into long summer days, these picks deliver the perfect mix of play value and trusted products content creators are loving right now.”

“Digital creators have become an essential part of how families find and connect with great products,” said Victoria Fener, COO of Clamour. “Our list brings together the best of both worlds: the top toy picks from esteemed influencers and reliable brands that parents can trust to bring their kids endless fun all summer long.”

The Spring & Summer 2025 Influencer Choice List
(Listed alphabetically by product name)

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