JACKSONVILLE, Fla. — The Winn-Dixie Company and Coca-Cola Beverages Florida, LLC (Coke Florida) today announced a new partnership to bring the Winn-Dixie 250 Powered by Coca-Cola to Daytona International Speedway on Friday, Aug. 28.
The 2026 event marks the first time since 2008 that the Winn-Dixie name has appeared as the entitlement partner of the NASCAR O’Reilly Auto Parts Series race at Daytona International Speedway, reconnecting the hometown grocer with one of racing’s most recognizable venues and traditions.
The partnership reflects Winn-Dixie’s continued commitment to its customers and builds a shared legacy with Coke Florida to serve communities across the Sunshine State through experiences that celebrate their interests and traditions. Through special race-themed promotions, in-store displays and exclusive fan experiences, customers will have opportunities to engage with the Winn-Dixie 250 Powered by Coca-Cola leading up to race weekend.
Gayle Shields, Chief Merchandising and Marketing Officer for The Winn-Dixie Company, said, “NASCAR has long been part of the fabric of many communities we serve, and few traditions bring people together like race weekend at Daytona. The Winn-Dixie 250 has created memorable moments for generations of racing fans, and now alongside Coke Florida, we're proud to build on that legacy through experiences that bring customers, communities and fans together.”
In the weeks leading up to the race, customers can look for special Winn-Dixie 250 Powered by Coca-Cola displays and promotions in participating Winn-Dixie stores throughout Florida. Winn-Dixie is bringing race weekend to life through high-impact merchandising and product offers, giving NASCAR fans everything they need to gear up – from tailgate-ready favorites to everyday essentials – all while enjoying great savings and benefits through its award-winning rewards program.
Meena Sen, Vice-President, Marketing, Coke Florida, said, “As longtime partners serving communities across Florida, Coke Florida and The Winn-Dixie Company are proud to come together around an event that celebrates connection, camaraderie and community. The Winn-Dixie 250 Powered by Coca-Cola creates memorable experiences for customers while showcasing the energy and tradition of NASCAR.”
The Winn-Dixie 250 Powered by Coca-Cola will take place Friday, Aug. 28, at Daytona International Speedway as part of NASCAR’s annual summer race weekend. For more information regarding the Coke Zero Sugar 400 race weekend, visit daytonainternationalspeedway.com or call 1-800-PITSHOP.
